Blogs

The era of content economy in the Middle East

A new era has dawned in the online ecosystem with the digital content economy expanding and fostering new stars and talents, exponentially enhancing the potential for never-ending material...

Emerging PR trends in the Middle East for 2022

It is that time again when businesses in the Middle East analyze their performance and devise public relation strategies for the new year. With the vital shift in the business ecosystems globally...

Why you need both digital and traditional PR

Being in the PR industry for more than 20 years, Orient Planet Group (OPG) has witnessed how PR practices have undergone massive changes due to the arrival of online platforms and social...

Four reputation management strategies to boost your image

A strong reputation helps retain customers and employees, wins new partnerships, secures funding and investments, and attracts the best talents in the market...

What’s next for PR and marketing firms in the GCC?

To meet the demands of the digital age, global organizations and businesses including those in the GCC region, are investing more on digital transformation. Across all sectors and industries...

Why PR services grow in demand in Saudi Arabia

Across the Arabian region, the value of public relations (PR) services is widely appreciated by companies in various industries to communicate their businesses. Orient Planet Group...

Social media trends to follow in 2021

The dawn of the digital age has made the world even more global, giving rise for people to connect virtually through social media. Platforms such as Facebook, WhatsApp, Instagram,..

Top 5 Reasons Your Business Needs Public Relations

Business organizations in any sector need to have a mutually beneficial relationship with their stakeholders, including customers and partners, to succeed. Meaningful connection is not built ...

Redefining digital customer engagement in 2021 & beyond

The COVID-19 pandemic has caught many businesses in the Middle East off guard, prompting them to make immediate changes in their systems and processes to adapt to the...

What lies ahead for Middle East’s crisis communications landscape?

A crisis communications strategy is an integral part of an organization’s emergency preparedness, its approach to employee wellbeing and ultimately...

Digital marketing trends to watch out for in the Middle East in 2021

The challenges brought about by the COVID-19 pandemic in 2020 have radically changed consumer behaviour in the Middle East, like it did in the rest of the world...

COVID-19: Active Crisis Communication Response Team

There is no doubt that the ongoing coronavirus disease (COVID-19) crisis is going to change the face of crisis communication forever, just like how it is...