A new era has dawned in the online ecosystem with the digital content economy expanding and fostering new stars and talents, exponentially enhancing the potential for never-ending material...
Read MoreIt is that time again when businesses in the Middle East analyze their performance and devise public relation strategies for the new year. With the vital shift in the business ecosystems globally...
Read MoreBeing in the PR industry for more than 20 years, Orient Planet Group (OPG) has witnessed how PR practices have undergone massive changes due to the arrival of online platforms and social...
Read MoreA strong reputation helps retain customers and employees, wins new partnerships, secures funding and investments, and attracts the best talents in the market...
Read MoreTo meet the demands of the digital age, global organizations and businesses including those in the GCC region, are investing more on digital transformation. Across all sectors and industries...
Read MoreAcross the Arabian region, the value of public relations (PR) services is widely appreciated by companies in various industries to communicate their businesses. Orient Planet Group...
Read MoreThe dawn of the digital age has made the world even more global, giving rise for people to connect virtually through social media. Platforms such as Facebook, WhatsApp, Instagram,..
Read MoreBusiness organizations in any sector need to have a mutually beneficial relationship with their stakeholders, including customers and partners, to succeed. Meaningful connection is not built ...
Read MoreThe COVID-19 pandemic has caught many businesses in the Middle East off guard, prompting them to make immediate changes in their systems and processes to adapt to the...
Read MoreA crisis communications strategy is an integral part of an organization’s emergency preparedness, its approach to employee wellbeing and ultimately...
Read MoreThe challenges brought about by the COVID-19 pandemic in 2020 have radically changed consumer behaviour in the Middle East, like it did in the rest of the world...
Read MoreThere is no doubt that the ongoing coronavirus disease (COVID-19) crisis is going to change the face of crisis communication forever, just like how it is...
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