Our public affairs team caters to the communication needs of government departments and entities in various sectors such as economy, tourism, health, education, telecommunications, water and energy, environment, information technology, among others.
We help establish technology companies, smart solution providers and smart cities on the map, communicate their brand values and help them gain a competitive advantage in this era of digital transformation. From differentiating a brand to understanding its market niche and communicating its smart solutions and services, we do it all.
We have experience in the delivery of a whole range of services to pioneering utility companies in the fields of oil and gas, clean and renewable energy, sustainability, energy efficiency, building retrofits, facilities management, and related markets.
From public health safety to healthcare providers, medical tourism, pharmaceuticals, and new technologies that impact the healthcare sector, our team understands the trends, challenges and the ever-changing needs of communities in terms of healthcare.
We help banks, advisory, asset management, IPOs, and financial technology firms develop strong brands and drive new business through thought leadership, media relations, research and message development and integrated marketing campaigns.
Our approach to communicating construction and real estate developments extends to the larger communities where our clients’ projects are located. We design effective communications campaigns in accordance with the policies and objectives of various stakeholders involved.
We develop integrated PR strategies, content and creative design for aviation and transport sector clients and logistic hubs and ensure multi-channel distribution of their news and perspectives to build awareness, credibility, customer engagement and ultimately drive business growth.
Our communications experts have worked extensively with government authorities and marine/ maritime sector and understand the challenges and developments in trade and shipping – from the local to the regional and international levels.
We promoted a number of leading international automotive players in the Middle East - from luxury to mid-range brands, and their aftersales services in the region by delivering key marketing solutions following a careful analysis of emerging market trends.
We have long-standing partnerships with educational authorities and some of the leading organizations in the Middle East promoting advanced educational systems and key platforms that enhance stakeholders’ understanding of the region’s educational landscape.
Apart from developing comprehensive communications tactics to provide our clients from the fast-moving consumer goods (FMCG) sector with excellent results, we also support trade shows and handle scalable consumer and media events.
We leverage our experience, competitive advantages and firsthand knowledge of the region to effectively address the communication needs of leading MICE organizers in the Arab World.