About Management

Nidal Abou Zaki


Nidal Abou Zaki is the founder and Managing Director of Orient Planet, one of the fastest growing business & marketing consultancies in the Middle East that provides high quality strategic consultancy services to a broad spectrum of clients across the Middle East and North Africa region.

Nidal Abou Zaki is a highly regarded thought leader in the domain of management consultancy with over 22 years of experience in developing high-impact communications plans and marketing campaigns, counseling senior management on communications. Strategy, and working with media and institutional investors to improve a company's public image.

Abou Zaki's professional experience is varied and includes corporate positioning and message development; strategic communications planning; reputation management; project management; crisis communications; issues management; media training and public speaking/ presentation training. Abou Zaki has extensive experience as media trainer in the Middle East. He has driven Orient Planet's success by formulating effective media and public relations strategies for government entities, local conglomerates and multinational companies. He has worked on building media savvy professionals across the Gulf region, Levant, Egypt and North Africa. He has given presentation coaching, broadcast PR and other media skills training for senior government officials, CEOs, general managers, presidents and management teams from various industries.

Prior to setting up Orient Planet in the year 2000, Abou Zaki worked as the Corporate Communications Manager of Dubai World Trade Centre (DWTC), one of the most active trade centers in the world.

Abou Zaki has a B.S degree in Business Administration- Marketing (Dean's list) from Lebanese American University (LAU). He has also undertaken a series of training courses on Total Quality Management (TQM).

Nidal is also a columnist for Al Bayan newspaper and other prominent publications in the region.